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Business Ethics Training Course Addresses Sweeping Changes in PhRMA Code  Press ReleasesDedham, Mass.—June 26, 2002—With the pharmaceutical industry's sweeping new Code on Interactions with Healthcare Professionals set to take effect on July 1, Integrity Interactive Corporation today announced a new Web-based business ethics training course, that teaches sales representatives and other employees who market pharmaceutical and biotechnology products how to comply with the new code. The Pharmaceutical Research and Manufacturers of America (PhRMA), an association to which every major pharmaceutical company in the U.S. belongs, adopted this code in pursuit of the goal that any relationship with physicians or other healthcare professionals should benefit patients and the practice of medicine. The code's new standards have a wide range of impacts on the way that sales representatives may interact with the medical professionals to whom they are marketing their products. To teach employees about the new PhRMA code, Integrity Interactive Corporation, an industry leader in delivering Web-based compliance training solutions, has released "Interacting with Healthcare Professionals," the latest addition to its highly regarded lineup of business ethics and corporate compliance courses. Integrity's new course was developed in cooperation with well-known pharmaceutical attorney Bruce Kuhlik, and in-house experts from a major pharmaceutical company. According to Kuhlik, "Pharmaceutical companies are now faced with the daunting task of training their large and widely distributed sales forces in the practical steps necessary to comply with the Code. Integrity's course can help these companies get the job done in an efficient and effective way." "Our new course covers a number of critical changes in the way that pharmaceutical sales reps can detail, entertain and otherwise attempt to build personal relationships with physicians," said Carl Nelson, president of Integrity Interactive. "Under the new PhRMA code, something as formerly routine and seemingly innocuous as taking a doctor to a ballgame is no longer permissible. This course engages employees with a creative story line to which they can relate and then clearly educates them about the serious new rules affecting the way they do their jobs." Integrity Interactive applies the power of Internet learning technology to the challenge of teaching corporate employees how to comply with the various laws, regulations and policies that impact the workplace. Using an interactive, story-based approach, "Interactions with Healthcare Professionals" outlines the content of the new PhRMA code and presents important lessons about what is and what is not acceptable conduct for interacting with physicians and other medical professionals. There are five central lessons in the new course:
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Today, corporations must defend the effectivness of their ethics and compliance programs to both regulators and shareholders. Integrity Interactive clients are prepared. |
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Today, corporations must defend the effectivness of their ethics and compliance programs to both regulators and shareholders. |
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